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UK Gambling Ad Labeled as Seductive Is Banned by ASA

UK Gambling Ad Labeled as Seductive Is Banned by ASA

A somewhat saucy TV spot from UK bookmaker Coral ran afoul of the country’s ad standards council. (Image: Coral)

A TV spot for UK-facing bookmakers Coral has been prohibited by the united states’s Advertising Standards Authority because it’s deemed to link gambling with ‘seduction,’ therefore contravenes advertising that is gambling in that country.

The TV spot showcased two men in a barber store who are reading The Racing Post and discussing whether or not to place a bet, whenever an attractive woman that is young dressed as being a jockey. Pausing simply to close one man’s jaw she holds up a sign bearing ‘today’s great offer’ the name of a horse and its odds while one of the men places a bet on the Coral mobile app with her riding crop.

Gibraltar-based Coral has protested its innocence, however, claiming that, while the did that is commercial contain an attractive model, it ‘did not consider that it linked gambling with seduction, sexual success or improved attractiveness’ while the character did maybe not ‘flirt with or seduce the males and there clearly was no recommendation that the men would become more attractive or sexually successful after betting.’

Seduction Fills the Air

Nice decide to try, Coral. We at Casino.org don’t pretend to be specialists in issues of seduction, but we want to consider that when an appealing woman dressed as a jockey teasingly closed our gaping jaws it would at least be a little bit ‘flirt